You can’t open a glossy at the moment without seeing another celeb #HittingTheBottle and going lighter.
Even the usually ‘play it safe’ Taylor Swift has followed suit and where these celebs lead, you lot love to follow.
Our very own Creative Director and renowned Queen of Blondes tells us how…
CONSULTATION@LISA
The key in making your decision as to whether to #HitTheBottle is really all down to the initial consultation with your stylist. My consultations are likened to soft interrogations but it’s crucial at this stage to find out as much about the client and their lifestyle to determine whether the change will suit them. The MOST important factors to consider are the maintenance, cost and upkeep implications.
PREPARATION@LISA
Preparation really is the key if you intend to #HitTheBottle. 2 weeks before your colour, you should start using PRO:VOKE Touch of Silver Pre-Toning Primer at home to ensure your hair is in tip-top condition as it prepares your hair by smoothing the hair cuticles. Then a couple of days before you’re due to go to the salon, wash your hair as normal. DO NOT wash your hair then again as over washing will make your scalp over-sensitive, and you want to make sure it’s as unstressed as possible on the day of your appointment.
COLOUR@LISA
Once bleach is applied to your hair, the cuticles are opened and the pigment is stripped from the cortex. First the brown and black molecules leave, then the red and finally the yellow. We always use Olaplex in our bleach, as this stops the colour process compromising the hair’s condition. The bleaching will ALWAYS be followed with a toner to cool down the colour and ensure it’s nice and even.
My must-have take home products would have to be Touch of Silver Brightening Shampoo as it neutralises any brassy, yellow tones and prevents colour fade and dullness plus Touch of Silver Intensive Conditioner as it contains restorative proteins to put back in your hair that the bleaching process will have removed.
AFTERCARE@LISA
Your hair will be very sensitive so make sure you’re ready to give it some serious TLC. Masks and treatments, such as Touch of Silver Intensive Keratin Treatment Shots, are necessary to keep your hair well moisturised and you should cut down on heated tools too. We recommend using ‘Wobbles’ rather than elastics, which put pressure on the hair and can cause it to break.
MAINTENANCE@LISA
Bleach blonde hair is notoriously demanding, but you can keep it fresh as long as you follow these rules. You will have to get used to living with some roots, as bleaching too often is incredibly damaging, but leaving it too long will risk creating a band of brassiness. The solution to this is re-visiting the salon every 4-6 weeks for a root touch up, treatment and trim. This will refresh the cuticle, get rid of split ends and keep your hair looking healthy.
